Brand Proposition
Prima Baby provides answers in print and online to all the important issues facing every mum and mum to-be. It is the only pregnancy and parenting title that truly celebrates the joy of being a mum, whilst dedicating equal importance to the distinct phases of this life-stage.
Brand Values
Celebratory / Positive / Warm / Expert solutions / Down-to-earth / Reassuring / Authoritative
Celebratory / Positive / Warm / Expert solutions / Down-to-earth / Reassuring / Authoritative
Brand Strapline
For every mum and mum-to-be
My position (May 08-Apr 11)
Getting my foot into the design scene..... I moved into digital design and worked on online graphics, homepage buttons, landing page re-designs, flash banner ads, html newsletters for Babyexpert.com - the offical website of Prima Baby magazine. Yet another great team to work with, I spent my time working alongside Babyexpert and Youandyourwedding.co.uk together. Towards the end of this contract mainly Babyexpert.
Work:
Healthy Little Feet Campaign
Magical Milestones Campaign for Fisher Price
Newsletter for Photobox Offers
Work:
Healthy Little Feet Campaign
Magical Milestones Campaign for Fisher Price
Newsletter for Photobox Offers
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